Social Advocacy and Knowledge Dissemination Unit

Social Advocacy and Knowledge Dissemination Unit

With the objectives to build awareness on various socially important issues for improving human dignity of the marginal people through establishing equity and justice in the society as well as to disseminate knowledge and ideas for enhancing human capability of the disadvantaged people, PKSF has set up a unit entitled ‘Social Advocacy and Knowledge Dissemination’.

To achieve these objectives, the unit organizes seminars, workshops and talk shows; publishes awareness-based and knowledge-based books, posters and leaflets; makes public service announcements and video documentaries on socially concerned issues; publicizes different issues in social medias; sets up bill boards to advertise socially important issues; uses mobile cinema van for disseminating important messages; organizes public meetings, debate, painting, essay writing competitions with the adolescent and young groups on relevant issues; communicates with locals on different subjects using community radios and the network of grass-root level organizations and advocates for pro-poor policies.

The unit has aimed to work in 16 unions of ENRICH areas on different social issues with main focus on child marriage, violence against woman and children, and importance of child education. The unit has already started to build up the capacity of Union Coordinators and Social Development organizers to address gender based violence and help to initiate the action through mobilizing community, different institutions and families to change the scenario. Initiatives have been taken to create awareness among the adolescent group on the consequences of early marriage.

SAKD_01-03-2017-training-2The unit has already started social development activities through 16 partner organizations in the mentioned unions by strengthening the ward coordination committees; making the school teachers responsible to take preventive measures of child marriage and awareness of the parents to prevent child marriage. Advocacy workshops were held to stop child marriage in the community with the participants that included Union Parishad Chairperson, standing committee members, members of ward coordination committee, religious leaders, teachers, marriage registers etc. Till now, 1582 participants of 15 selected Union took part in the advocacy workshops. Among them 432 are female. Besides, orientation programs on `Stopping child marriage and violence against children’ are going on for the teachers of Secondary schools and Madrasas. Till now, 277 school teachers have taken part in these orientation programs. Consequently, the people of Ganipur Union, Bagmara stopped the progress of two child marriages. The same thing happened in Khetlaal Union of Joyporhat, where four child marriages were stopped. From September 2016 to February 2017, nine early marriages have been stopped.

The Unit has planned to extend the radius of its social works. So, it has started forming adolescent girls’ clubs in the selected 16 unions. Girls will interact on different issues related to adolescence. They will have some space to nurture their creativity, to know about the contemporary world. It will help the girls confident and will help them to work as the change makers of the society

Recently, Social Advocacy and Knowledge Dissemination Unit published posters on “Caution and To Dos during Lightning”, with the technical assistance of Bangladesh Meteorological Department. Later the Unit distributed these posters to the Partner Organizations (POs) to aware the mass people about what caution they should take during lightning. Prior to this, the unit published posters on “Child Labour”, “Human Trafficking” and “Drowning: Caution & Primary Treatment”.





The Unit has arranged a knowledge dissemination workshop on PKSF’s `Gender Policy’ and `Policy and work plan to create a favorable atmosphere in the workplace with regards to give protection from possible sexual harassment of employees’ was held on 15 December 2016, at 3:00pm, at PKSF auditorium. Ms. Hasna Hena Khan, General Manager (Social Development and Advocacy) gave a presentation on the `Gender Policy’ which was approved on 11 May 2016 by PKSF. Whereas, Ms. Tanvir Sultana, Asst. General Manager (Training) presented the overview of `Policy and work plan to create a favorable atmosphere in the workplace with regards to give protection from possible sexual harassment of employees’, which was approved by PKSF on 29 June 2015. Mr. Md. Fazlul Kader, Deputy Managing Director (Programme) provided the introductory speech in the beginning of this workshop. Dr. Qazi Kholiquzzaman Ahmad, Chairman, PKSF and Mr. Md. Abdul Karim, Managing Director, PKSF graced the workshop with their presence. The unit arranged another knowledge dissemination workshop on `Lightning: Caution and To Dos’, where two meteorologists from Bangladesh Meteorological Department gave a presentation.

Social Advocacy and Knowledge Dissemination Unit has made Public Service Announcements (PSAs) on “Anti Drug-Addiction”, “Early Marriage” and “Eve Teasing”. Besides, it has developed 2 (two) awareness based dramas on “Early Marriage” and “Child Nutrition”. These dramas also focus on the issues of eve teasing, woman education, child education and how to prevent drowning and what to do as primary treatment if anyone drowns. These are being shown to the beneficiaries through mobile cinema van for creating awareness.

The consequence of early marriage and the importance of girls/women education

The importance of Child Nutrition and Child Education, and the consequence of drowning

These dramas will be shown to the beneficiaries through mobile cinema van.

Mobile Cinema Van is a great way to reach people living in remote places throughout the country. Social Advocacy and Knowledge Dissemination Unit takes this opportunity and sends the van to different places according to the demands of POs. The Unit shows people awareness-based documentaries, dramas and training modules (Goat rearing, Cow rearing, Planting Spices etc.). This is a very popular means of raising awareness on various social issues, spreading knowledge on agricultural/livestock technologies as well as climate change issues along with impact and necessary safety measures. The mobile cinema van is a great tool in distributing technical information and showing awareness based documentaries to the grass root people.